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The 8th World Instant Noodles Summit

May 19–21, 2012

Overview

Instant Noodles for Better Life

Dates May 19 (Sat)–21 (Mon), 2012
Venue Renaissance Tianjin TEDA Convention Centre Hotel
Host Tingyi (Cayman Islands) Holding Corporation

The 8th World Instant Noodles Summit was held in Tianjin, China on May 19–21. This biennial convention by the World Instant Noodles Association (WINA) is the biggest event in the instant noodle industry. This time, the host was Tingyi (Cayman Islands) Holding Corporation. Under the theme of "Instant Noodles for Better Life, a total of 86 member companies/organizations from 16 different countries/regions participated, and the summit was attended by some 600 people, including invited guests, the media, and associates of the host.


Program

<Day 1>
  • Board of Governors Meeting
  • General Meeting
    Handover Ceremony
    Secretariat Report
    Market Report
    TV Commercial Film Festival
<Day 2>
  • Forum
    Lecture 1 "Instant Noodles: Nutrition, Value Addition, and Food Safety"
    Dr. V. Prakash, Distinguished Scientist of Council of Scientific & Industrial Research (CSIR) / President of the Nutrition Society of India/ Chairman of the Panel on the Food Safety and Standards Authority of India

    Lecture 2 "The Eater of Tomorrow: What Slow Food, Locavores, and Climate Change Mean for the Instant Noodles Industry"
    Mr. Brian Halweil, Senior Fellow of Worldwatch Institute / Editor and Publisher of Edible Magazines

    Lecture 3 "Overview of Food Safety in China"
    Ms. Xiumei Liu, Vice President of Chinese Institute of Food Science and Technology / Co-Chair of the International Expert Panel on Food Safety of IUFoST

    Lecture 4 "Quality Assurance for Instant Noodles"
    Dr. Toshihiro Yamada, Director, Food Safety Research Institute of Nissin Foods Holdings / Chief Quality Officer of Nissin Foods Holdings

    Lecture 5 "China Delicacy and Myself"
    Mr. William Lur, Senior Vice President of Marketing Div. Convenient Food Group,
    Tingyi (Cayman Islands) Holding Corp

  • Panel Discussion
  • The Tianjing Declaration

Event Report

Board of Governors Meeting

Day One started with the board of governors' meeting – the decision-making body of WINA. This is literally "the summit" at which the top executives of the world's leading instant noodle manufacturers gather. The board affirmed Tingyi's proposal to increase the number of governors in an effort to ensure food safety in the largest market of China. As a result, Jinmailang Food and Baixiang Food were added as governors, bringing the number of board members up to 13.

The board also decided to inject US$500,000 into the WINA Disaster Relief Fund, which started with a donation from Momofuku Ando, the first chairman of WINA. The amount consists of a donation of US$200,000 from Tingyi and US$100,000 from Nissin Foods, with the remaining US$200,000 from the WINA general account. Furthermore, the board decided to call for donations from other governors and members.

General Meeting

Following the board of governors' meeting was the general meeting attended by regular members (instant noodle manufacturers). Some 30 VIPs from the Chinese government and the Tianjin city government, including a vice minister and a vice mayor, were present at the opening ceremony, showing how deeply they were interested in the summit. In his opening address, Mr. Koki Ando, WINA chairman, pointed out the increasingly significant role of instant noodles in the age of an exploding population. In addition, with respect to food safety, he emphasized that scientific risk appraisal shall be made before recalling and disposing of products. Mr. Ando also summarized the environment surrounding the instant noodle industry for the past two years since the KL summit. Global demand for instant noodles in 2011 (98.2 billion servings) was also announced.

Handover ceremony

The position of WINA director general was succeeded from Mr. Peter Vogt, managing director of Nestle Products Sdn Bhd, to Mr. Wei Ingchou, chairman of Tingyi (Cayman Islands) Holding Corporation. It was announced that Mr. Wei, the new director general, would assume the position for the coming two years.

Secretariat report

By order of the director general, the WINA secretariat presented both an activity report and an accounting report.

Market report

The governors made a short presentation on their respective market, in alphabetical order by the name of country/region

  1. Brazil / Nissin-Ajinomoto Alimentos Ltda.
  2. China / Tingyi (Cayman Islands) Holding Corp.
  3. Indonesia / PT Indofood CBP Makmur TBK.
  4. Japan / Nissin Foods Holdings Co., Ltd.
  5. Korea / Nong Shim Co., Ltd.
  6. Malaysia / Nestlé Products Sdn. Bhd.
  7. The Philippines / Monde Nissin Corp.
  8. Russia / LLC Mareven Food Central
  9. Taiwan Region / Uni-President Enterprises Corp.
  10. Thailand / Thai President Foods (Saha Group)
  11. Vietnam / Acecook Vietnam Joint Stock Company

TV commercial film festival

One of the main attractions of the World Instant Noodles Summit is the showing of TV commercials from around the world. A total of 17 commercials were shown. Those TV commercials were evaluated by renowned ad-professionals, namely Mr. Shigeo Okazaki, Executive Brand Consultant, Beijing Dentsu Advertising, Mr. Peter Soh, former chief creative officer of Saatchi & Saatchi, and Mr. Philip Shen, general manager of Beijing Interface Communication, jury member of International Advertising Festival at Cannes.

Announcement of the next host

The WINA chairman and director general jointly announced that Acecook Vietnam Joint Stock Company would be the host of the next World Instant Noodles Summit. Mr. Kajiwara (general director) and Mr. Tri (deputy general director) stepped up on stage and expressed the company's commitment to bring the 2014 summit in Ho Chi Minh City to a great success.

Welcome Dinner

A welcome dinner was held at an open-air site near the hotel, where the guests enjoyed plenty of song and dance from around the world. At the booths on the lawn, Chinese noodle-making masters representing various regions of China crafted their culinary masterpieces. The dinner was highlighted with fireworks at the end of the party. The 17-minute-long spectacular fireworks colored the night sky.

Forum

On Day Two, some 600 people including those from instant noodle manufacturers, associate members (suppliers), guests of the host, and the media, attended the forum. Among the guests of honor was Ambassador Niwa (Japan's ambassador to China). Touching upon the history of instant noodles, he spoke about Momofuku Ando, the first chairman of WINA, and his philosophy, that "Peace will come to the world when there is enough food for everyone."Another guest of honor was Mr. Liming Wang, director, Ministry of Industry and Information Technology, China. Mr. Wang made a short presentation using a projector and covered the history of processed food in China.
Five lecturers presented their proposals for the future of instant noodles, from their own respective professional fields.

Joint Press Conference

A total of 13 governors representing 11 countries/regions sat together at the joint press conference to wrap up the summit.

Exhibition Booths

The exhibition booths of member companies were set up for the first two days. Many different types of instant noodles from around the world were on display.

Gala Dinner

The gala dinner was a truly delightful event, fitting for the finale of the summit, and it was paired with various forms of entertainment, including a "multi-armed deity performance." The winning entries of the TV commercial film festival of Day One were also awarded. Mr. Koki Ando (WINA chairman) and Mr. Ingchou Wei (the host) expressed their thanks to conclude the event.

Factory Visit

The highlight of the optional programs was the viewing of Tingyi's production plants. Tingyi's modern factory was opened for the summit attendees, who came from many different countries.


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