-Aiming for an Instant Noodle Industry
That Contributes to Prosperous Society-
WINA has designated August 25, the day the world’s first instant noodle was created, as WINA DAY in order to encourage social contribution activities by WINA member companies as an industry.
Since its first appearance in the world in 1958, instant noodles have been continuously loved by many and become a global food with more than 120 billion servings consumed annually worldwide. As the world continues to change, the instant noodle industry is expected to play a major role in society by providing safety and security to people and addressing global issues.
WINA will lead initiatives to address various social issues facing the world based on three themes: “Resilience” such as disaster prevention education and reconstruction support, “Comfort in dining experiences” such as food sharing and children’s cafeterias so that everyone can eat with comfortability, and “Sustainability in the supply chains and communities” such as environmentally friendly sustainable business operations and support for small-scale farmers.
- World Instant Noodles Association, Chairman
- Koki Ando
Following its incorporation in 2025, WINA aims to expand its circle of support to reach regions that have not received sufficient assistance , as well as people in need of food support.
To help achieve this goal, WINA DAY 2026 will be held under the theme, “Sharing is Caring with Instant Noodles”. WINA will strengthen its collaboration with The Global FoodBanking Network (GFN), an organization with an international network of food banks. Through this partnership, WINA aims not only to deliver instant noodles to those who need them, but also to help more people recognize the value of instant noodles—including their long shelf life, convenience, and great taste.
This initiative goes beyond simple food assistance. It represents an important step toward enabling the entire industry, including WINA member companies, to contribute to solving social challenges through food. August 25, 2026
The WINA DAY logo is based on a design that visualizes various connections with society,
using instant noodles as the motif. The noodles rising from the bowl form a heart shape,
and the people in the center symbolize collaboration and solidarity.
The design expresses the diverse initiatives promoted by WINA DAY in an integrated way.
