The 9th World Instant Noodles Summit
Dates：August 22 (Wed)–August 23 (Thu), 2018
Venue : Osaka (Japan)
August 22 (Wed)–August 23 (Thu), 2018
The Imperial Hotel Osaka
Nissin Foods Holdings Co., Ltd.
INNOVATING HAPPINESS FOR 100 YEARS
The 9th World Instant Noodles Summit of the World Instant Noodles Association (WINA) was held on August 22 and 23 at the Imperial Hotel in Osaka
2018 marks the 60th anniversary of the invention of instant noodles in Osaka, and this year’s World Instant Noodles Summit returned to the birthplace of the instant noodles, joined by 208 attendees from 70 manufacturers of 16 countries/regions. Under the theme of “Innovating Happiness for 100 Years,” industry leaders discussed how to further expand demand for instant noodles in a world that is rapidly changing with digitalization, as well as what kind of innovations are needed to ensure that instant noodles continue to bring people happiness over the next 40 years leading up to the 100th anniversary.
●Board of Governors Meeting
Opening Address by the Special Guest
Mr. Fumio Kishida, Chairman, Policy Council of LDP, Member of House of Representative
"Future of Instant Noodles"
Mr. Koki Ando, WINA Chairman / President & Representative Director・CEO, Nissin Foods Holdings Co., Ltd.
"The Role of Instant Noodles in World History"
Prof. Ken Albala, Professor of University of the Pacific, USA
"New Culture of New Era"
Prof. Joi Ito, Director of MIT Media Lab, Professor of the Practice in Media Arts and Sciences, MIT, USA
Open Discussion (Prof. Ito with Students)
●Next Host Declaration (Indofood)
●The Osaka Declaration
●Joint Press Conference
Board of Governors Meeting
At the Board of Governors Meeting held in the morning of Day One, WINA Chairman proposed to add the values of " nutritiousness" and "eco-sustainability" to the five key development principles* of instant noodles. Moreover, 3 new panels have been set up for quick and flexible actions: Food Safety & Security Panel, CSV/ SDGs Panel, and Disaster Relief Panel. Governor-companies and Special member representatives discussed his proposal and presented constructive opinions for reinforcement of WINA future activities regarding what should be included in Osaka Declaration.
*five key development principles: delicious taste, safety, convenience, preservability, and affordability
Following the Board of Governors Meeting, at the General Meeting, about 120 people including Regular members (instant noodle manufactures) attended in total. WINA Chairman, Mr. Koki Ando, mentioned that this year marks 60th anniversary of the invention of instant noodles by Mr. Momofuku Ando, in Osaka, 1958. He emphasized, therefore, that the global instant noodle industry, with global demand now surpassing 100 billion servings annually, took aim to ensure that instant noodles continue to bring happiness for humanity, utilizing active innovation and leading-edge marketing. In the part of Market Reports, representatives from 11 countries/regions made their presentations about latest information of instant noodles and current issues of their markets.
At Forum on Day Two, all categories of WINA members including Associate members and invited guests, over 200 people attended. As a guest representative, Mr. Fumio Kishida, Chairperson of the Liberal Democratic Party Policy Research Council, made an opening address. Followed by WINA Chairman Mr. Koki Ando, he spoke about the “Future of Instant Noodles” with a far-sighted view on the era with a world population surpassing 10 billion.
After then, Mr. Ken Albala, Professor, History Department, University of the Pacific, and Mr. Joi Ito, Professor at the Massachusetts Institute of Technology and Director of the MIT Media Lab also gave a key note talk. They talked about the history of processed foods including instant noodles, and the direction of development of instant noodles. There was also an open discussion with current university students which was very lively and fruitful.
The world population will soon reach 10 billion. Considering the changes in consumer awareness and social climate, we hereby add the values of nutritiousness and eco-sustainability to the five key development principles for instant noodles. The summit ended with a declaration that we declare our commitment to ensuring that this outstanding foodstuff continues to provide an absolutely safe, delicious, and environmentally friendly meal, contributing to the food culture of everyone around the globe.
Instant noodles have tremendous and enduring value as an instant hot meal which warms both the body and the soul.
Various media paid highly attention to the summit; the press of national newspapers and news agency, and TV reporters all participated and the Qs & As session with the governor representatives was lively for news gathering.
※The title is that of the time.
It has been 60 years since the birth of instant noodles. In that time, many countries have achieved significant economic growth, becoming wealthier societies with more affluent lifestyles. The world today is changing with astonishing speed. Against this background, discussions at the 2018 World Instant Noodles Summit considered how to further expand demand for instant noodles, as well as what instant noodles must become in order to ensure that they continue to bring people happiness over the next 40 years leading up to the 100th anniversary of their invention.
When Momofuku Ando developed his innovation of instant noodles 60 years ago, he set forth five key principles: delicious taste, safety, convenience, preservability, and affordability. These very qualities have enabled instant noodles to continue winning the hearts of people around the world in the ensuing decades, irrespective of profound changes in society and values.
The spread of internet access has made it possible to generate innovation from locations around the globe and provided a space to share culture and values across national and ethnic boundaries. At the same time, with the affluence brought by progress, consumers are increasingly applying new standards when choosing products. Consumers want to know if products are environmentally and socially sound, and what values corporations represent. This rapid shift to ethical consumption makes the concept of creating shared value increasingly relevant to companies.
The world population will soon reach 10 billion. Food consumption structures will change drastically as the growing population causes further increases in greenhouse gases and accelerates global warming. Carbon dioxide, which makes up the majority of greenhouse gases, represents an urgent problem which we as manufacturers must work together to address in the non-competitive sphere.
At the 2018 summit, we confirmed anew that instant noodles release very little carbon dioxide as analyzed on the Life Cycle Assessment, while providing ample nutrients and calories. In order to maintain these benefits while further reducing environmental costs, it is imperative for the industry as a whole to begin replacing plastics with biodegradable materials. This is a challenge which we will be working with a strong will.
Taking into account the above-mentioned changes in consumer awareness and social climate, we hereby add the values of nutritiousness and eco-sustainability to the five key development principles for instant noodles. In order for instant noodles to contribute to the happiness of future humanity, it is the duty of all manufacturers to commit to the health and well-being of people and the planet.
Instant noodles have tremendous and enduring value as an instant hot meal which warms both the body and the soul. We believe that there will always be a need for instant noodles in every imaginable setting, and that they will continue to earn consumer support 100 years into the product life cycle and beyond. Indeed, since their invention by Momofuku Ando, instant noodles have crossed national borders and become a food culture in their own right, with global demand now surpassing 100 billion servings per year. Ando once proclaimed that “peace will come to the world when there is enough food.” Whatever changes the future brings, food will always remain the most essential mainstay of human life.
The day is coming when new technological knowhow in the fields of AI, robotics, and IoT will allow for high-mix, low-volume production in response to increasingly diverse consumer demand. Instant noodles will take up their most promising position ever as an environmentally friendly meal, personalized to meet the needs of all consumers.
Through powerful innovation and the latest marketing practices, we pledge to continue generating new demand in the pursuit of our goal to bring people happiness through instant noodles.
Instant noodles still harbor endless possibilities. This year, on the 60th anniversary of their invention, we are embarking on a new journey. Here in Osaka, the birthplace of instant noodles, we declare our commitment to ensuring that this outstanding foodstuff continues to provide an absolutely safe, delicious, and environmentally friendly meal, contributing to the food culture of everyone around the globe.
“Future of Instant Noodles”
Mr. Koki Ando
Chairman, World Instant Noodles Association
President & Representative Director / CEO, Nissin Foods Holdings Co., Ltd.
With the new values “nutritiousness” and “eco-sustainability” added to the five key development principles and the constant value “Instant Hot Meal,” he then talked about instant noodles will continue to be supported by consumers with its marketing in line with the times and innovation, even when the world population reaches 10 billion.
“The Role of Instant Noodles in World History”
Prof. Ken Albala
Professor, History Department, University of the Pacific
He explained in detail the processing techniques of wheat focusing on noodles in particular, with a reference the history from the earliest wheat product to the invention of instant noodles in the mid-20th century. Human-beings tried to maximize calories and nutrition while minimizing labor, whether we increase, process, preserve, cook, and consume supplies. He mentioned that we always try to consume grains efficiently and easily, and one of the great solutions is instant noodles since it fits the modern life.
Professor Albala earned an M.A. in History from Yale University and Ph.D. in History from Columbia University. He teaches food history and the history of early modern Europe at University of the Pacific. He is also the author or editor of many books on food.
“New Culture of New Era”
Prof. Joi Ito
Director of MIT Media Lab
Professor of the Practice in Media Arts and Sciences
Prof. Joi Ito talked about his views regarding the internet and innovation, the key to success of the internet, the rise of food venture companies and the future of innovation, and the changes of young people. He explained that instant noodles are as it were a fuel for the internet; we cannot activate the internet nor hack if we do not eat, that is to say the internet can be activated by instant noodles.
“Ramen Noodles Profitability” is a word used in the sense of we should not pay a lot of money but as much a cup type noodles when we launch start-up of the internet, in short, he brought up the fact that it is easy to reach the baseline and instant noodles are the key to the era of the internet.
Prof. Joi Ito has been recognized for his work as an activist, entrepreneur, venture capitalist, and advocate of emergent democracy, privacy, and internet freedom. He is currently exploring how radical new approaches to science and technology can transform society in substantial and positive ways. In 2013, he received an honorary Doctor of Letters degree from The New School in New York City, and in 2015 an honorary Doctor of Humane Letters degree from Tufts University. He is also a member of the 2017 class of the American Academy of Arts and Sciences and a Visiting Professor of Law from Practice at the Harvard Law School.
Prof. Joi Ito with Students
Prof. Joi Ito and current university students discussed innovation and the future of instant noodles.
※The title is that of the time.