The 6th World Instant Noodles Summit

April 8–10, 2008

Forum Outline

The theme of this year's summit is "Instant noodles in 50 years' time. What should we be doing today?"
In light of this theme, during today's forum we would like to discuss both food safety and other related issues of pressing importance including global warming, population expansion, and the steep rise in prices of raw materials for grain such as flour, soy beans, and palm oil.

Keynote Speech 1

Prof. Bruce A. Babcock
Professor of Iowa State University in Ames, USA

"Global Warming, Biofuels and Future Food Supplies"

The large commitment to biofuels by the United States, Europe, Brazil and Argentina has already led to substantial price increases for grains and oilseeds. A review of the likely impact on U.S. food supplies from a warmer climate and from expanded biofuels production will provide insight into possible policy responses that the U.S. could pursue to ensure that it will remain a major exporter of food.

Professor Bruce Babcock directs the Center for Agricultural and Rural Development (CARD) and is a member of the economics faculty at Iowa State University in Ames, Iowa, USA. CARD is one of the world's oldest and foremost agricultural policy research centers, with expertise in the analysis of economic and environmental impacts of changes in U.S. and world agricultural and trade policies.

Keynote Speech 2

Mr. Uichiro Niwa
Chairman, ITOCHU Corporation

"How Japan Envisions Her Future Food Security–Prospect of World Food Supply and Japan's Agriculture"

Japan's prominent business leader, Mr. Uichiro Niwa talked about world food supply under the population explosion, with the view points of water, food, and energy. He expressed expectation on instant noodles as preservative foods and emergency rations.

Mr. Niwa is the Chairman of ITOCHU Corporation. Outside ITOCHU, he also holds a host of positions in a large number of organizations. To mention just a few, Mr. Niwa is a private member of the Council on Economic and Fiscal Policy (CEFP) and Chairman of the Decentralization Reform Promotion Committee (DRPC). He also invests a huge amount of energy in social contribution projects, serving as Chairman of the Japan Association for the United Nations World Food Program (WFP), a Specified Nonprofit Organization (NPO).

Lecture 1

Mr. Liangui Huang
Executive Deputy Director General Office of Agricultural Vertical Integration Ministry of Agriculture, China

"The Chinese Instant Noodle Market–Retrospection and Visions of Future Development"

China presently dominates nearly half of the world's Instant Noodle market. Mr. Huang, posessing long years of experience in the Ministry of Agriculture, will give a lecture on the background of the rapidly growing Instant Noodle market, as well as the challenges the country will face, and visions of the near future.

Mr. Huang graduated from China Agricultural University. He holds numerous positions including Executive Deputy Director General of the Office of Agricultural Vertical Integration in the Ministry of Agriculture, P.R.China; Senior Agricultural Economist; Secretary-General of the China Society of Rural Community Management; and Chief Editor of Rural Community Management Magazine.

Lecture 2

Prof. Lynn Frewer
Professor, University of Wageningen, The Netherlands

"Food Risk Communication, Management and Assessment"

Consumer responses to different food safety issues are, to some extent, dependent on consumer risk perceptions associated with different hazards. Consumer risk perceptions differ from those provided by individuals with "technical" skills and knowledge about a specific hazard domain, including that of food risk. It is necessary to understand cross-cultural differences and similarities in risk perception, and how these influence consumer behaviours, as well as to determine how these influence best practice in risk communication targeted across and within cultures. It is only through understanding the international context of food risk analysis that consumer confidence can be developed at a global level.

Lynn Frewer is Professor of Food Safety and Consumer Behaviour at the University of Wageningen in the Netherlands. Previously Lynn was head of Consumer Science at the Institute of Food Research in the UK. Lynn has a background in psychology. Her current research interests include the development of effective food risk communication, management and assessment, science and society issues, and evaluating public and stakeholder engagement in food policy.

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