The 7th World Instant Noodles Summit
Dates：April 20 (Tue)–21 (Wed), 2010
Venue : Kuala Lumpur (Malaysia)
- Overview
- Declaration
- Forum
Outline - Photo
Collection
Overview
EARTH FOOD: Making It Happen
Dates
April 20 (Tue)–21 (Wed), 2010
Venue
Mandarin Oriental Kuala Lumpur Convention Centre
Host
Nestlé Products Sdn. Bhd.
The leaders of the world's major manufacturers of instant noodles, assembled in Kuala Lumpur at the 7th World Instant Noodles Summit on April 20–21. The Summit was attended by 47 instant noodle manufacturers from 18 different countries/regions, and a total of some 300 people. Under the theme of "EARTH FOOD: Making It Happen," we reaffirmed the five principles of instant noodles: (1) being tasty and nutritious, (2) convenient, (3) safe and hygienic, (4) storable for long-term, and (5) reasonably priced, and discussed the action plans to elevate instant noodles to "Earth Food."
Program
Day 1
●Board of Governors Meeting
●General Meeting
Handover Ceremony
Special Report
Market Report
TV Commercial Film Festival
Day 2
●Forum
【Lecture 1】
"Instant Noodles as Earth Food, The Answer to Food Crisis"
Mr. Koki Ando, WINA Chairman/CEO of Nissin Foods Holdings
【Lecture 2】
"New Dimensions in Nutrition–Creating Healthy Meals with Instant Noodles"
Ms. Mary Easaw-John, Chief Dietitian, National Heart Institute of Malaysia
【Lecture 3】
"Thought for Food"
Mr. Dean Bramham, CEO of Publicis Communication Malaysia
【Lecture 4】
"More Collaboration for Instant Noodles Industry's Sustainable Growth"
Ms. Zhang Li, Director, Ministry of Industry and Information Technology, China
【Lecture 5】
"Sustainable Distribution in the Food Supply Chain"
Mr. Salim Ramli, Group Demand & Supply Planning Manager, Nestlé
The Kuala Lumpur Declaration
●Joint Press Conference
Event Report
Board of Governors Meeting
Day One (April 20) started with the Board of Governors Meeting, the decision-making body of WINA, at which top executives of world's leading instant noodle manufacturers assembled. The Board decided to make minor amendments of the WINA Articles of Association and touch in the activities based on the WINA Disaster Relief Fund and the WINA Food Safety Research Fund. Also, in order to ensure food safety, the Board proposed to utilize the WINA Food Safety Research Fund to examine the components of instant noodles of WINA members.
General Meeting
Following the Board of Governors Meeting was the General Meeting attended by some 140 top executives and senior managers of 47 instant noodles manufacturers from 18 different countries / regions. On behalf of the host company, Mr. Peter Vogt, Managing Director of Nestlé Products Sdn Bhd, made a welcome speech.
Mr. Koki Ando, WINA Chairman, then made an opening statement, in which he commented on the changing market environment, the food safety issues of the past two years since the previous Summit in Osaka. Quoting the words of late Momofuku Ando, the inventor of instant noodles, Mr. Koki Ando emphasized the responsibility of food manufacturers; "Working with food is a sacred occupation."
New Director General：
It was announced that Mr. Izham Mohamed of Nestlé Products Sdn Bhd would serve as the Director General of WINA for the next two years. By order of Mr. Izham Mohamed, activity report and accounting report were presented by the Secretariat.
Special Report：
Dr. Yamada, Chief Quality Officer of Nissin Foods Holdings, made a "Special Report" covering the issues of food safety and environmental protection. Specifically, he had a set of presentations titled "The Safety Indexes of the Chemicals in Food" and "Carbon Foot Print."
Market Report：
Governors made a short presentation on their respective market in turn.
Commercial Film Festival：
One of the main attractions of the World Instant Noodles Summit is the showing of commercial films from around the world. Total of 17 commercials were shown along with written presentation on the concept and objective.
Announcement of the Next Host：
WINA Chairman and Director General jointly announced that Tingyi Holding Corp would be the host of the 8th World Instant Noodles Summit. Mr. Robert Liu, Tingyi's COO, expressed the company's commitment to bring the 2012 Summit in Tianjin, China, a great success.
Welcome Dinner
Welcome dinner was held at Saloma Theatre Restaurant, near the convention venue. Cultural shows, ethnic costumes and dancing attracted the party attendees.
Forum
On Day Two (April 21), Forum was held at Kuala Lumpur Convention Centre. The symposium-style event was attended by WINA Associate Members, invited public, and the press, in addition to the Day One attendees. Five guest speakers presented their views on the way to elevate instant noodles to "Earth Food" from their respective view points.
Mr. Koki Ando, Chairman of WINA & CEO of Nissin Foods Holdings
Ms. Mary Easaw-John, Chief Dietitian, National Heart Institute
Mr. Dean Bramham, CEO of Publicis Communication Malaysia
Ms. Zhang Li, Director, Ministry of Industry and Information Technology, China
Mr. Salim Ramli, Group Demand & Supply Planning Manager, Nestlé
Exhibition Booths
The instant noodles of WINA member companies from around the world were displayed at the exhibition booths at the KLCC.
Joint Press Conference
Wrapping up the two-day summit, Governors sent out the industry's commitment to the world at the press conference.
Gala Dinner
Gala Dinner was graced with the presence of Minister of Domestic Trade, Co-operatives and Consumerism, and was attended by some 300 guests. The winning entries of the Commercial Film Festival were awarded. Energetic performance by John "Kaizan" Neptune, a top master of the shakuhachi, the legendary Lewis Pragasam & ASIABEAT pumped up the farewell party.
※The title is that of the time.
Kuala Lumpur Declaration
We, the leaders of the world's major manufacturers of instant noodles, have assembled in Kuala Lumpur at the 7th World Instant Noodles Summit. Under the theme of "EARTH FOOD: Making It Happen," we discussed what instant noodle industry can do collectively to serve for the dietary well being of the people around the world.
We are alarmed that the number of people suffering from hunger is forecasted to grow faster, with the global population expansion. Food security, along with food safety, is of our grave concern. At the same time, environmental issues around foods require our prompt attention, as large amount of greenhouse gas emission is attributed to the entire food supply chain. Meanwhile, people's lack of knowledge about food safety and their indifference to nutritional balance are multiplying health problems and food waste, which leads to increased social costs.
At this difficult time, we returned to basics, reaffirming the five principles of instant noodles: (1) being tasty and nutritious, (2) convenient, (3) safe and hygienic, (4) storable for long-term, and (5) reasonably priced.
The products' safety and long-term storability make it easier to ship the products from one location to another, hence help to balance the food allocation. This grain-based food is far more calorie-efficient, compared with the meat products that need a great volume of feed grains.
As exemplified by the calls on us for emergency ration in the wake of disasters, and with their intrinsic benefits, "Instant noodles will save the earth," we would even go so far as to say.
To elevate instant noodles to "Earth Food," we pledge to undertake the following actions at corporate level, and at the same time we advocate active involvement of consumers.
- We will reinforce our efforts to provide helping hands to the needed, by way of supplying instant noodles, using the WINA Disaster Relief Fund.
- We will accelerate the research of potentially hazardous substances, activating the WINA Food Safety Research Fund.
- We will facilitate consumers to make educated decisions on their diet, with consideration to environmental aspects.
We pledge these actions to implement the Kuala Lumpur Declaration.
Forum Outline
Lecture 1
"Instant Noodles as Earth Food,
The Answer to Food Crisis"
Mr. Koki Ando
WINA Chairman / CEO of Nissin Foods Holdings
With the world population forecasted to reach 9 billion, Ando pointed that the shift to "Herbivorism" is the key to overcome the expected food crisis.
Ando elaborated on his assertion with various data and advocated to convert our diet to grain-based food from meat-based food, which is less efficient in terms of original calorie and the use of water. Originating from plant-derived materials such as wheat and palm oil, "instant noodles can save the earth," he concluded.
Lecture 2
"New Dimensions
in Nutrition–Creating Healthy Meals
with Instant Noodles"
Ms. Mary Easaw-John
Chief Dietitian, National Heart Institute of Malaysia
The esteemed dietitian proposed healthy menu using instant noodles from the view point of nutritional science. There is no such thing as "good" or "bad" ｆoods but there are certainly "good" or "bad" eating habits, she argues.
Lecture 3
"Thought for Food"
Mr. Dean Bramham
CEO of Publicis Communication Malaysia
A passionate believer in the power of ideas, Dean explored the latest food marketing trend. Showing award-winning commercials of international film contests, he analyzed the changes in technology and consumer behavior.
Lecture 4
"More Collaboration for
Instant Noodles Industry's Sustainable Growth"
Ms. Zhang Li
Director, Ministry of Industry and Information Technology, China
A director of the government of China, the world's largest instant noodle market gave a presentation on current development of the country's instant noodle industry. While she forecasts a rosy picture of instant noodles, she pointed the need for the international framework in which instant noodle manufacturers cooperate each other to ensure food safety.
Lecture 5
"Sustainable Distribution
in the Food Supply Chain"
Mr. Salim Ramli
Group Demand & Supply Planning Manager, Nestlé
Nestlé, the host company of the Summit, made presentation on the group's efforts to realize the sustainable supply chain. Mr. Ramli introduced the measures to curve CO2 emission by optimizing their logistics.
※The title is that of the time.
