Since 2021, Nongshim has partnered with the National Fire Agency to carry out a long-term CSR initiative focused on fire safety awareness and honoring the contributions of firefighters. In 2025, the Safety Campaign returns with limited-edition SHIN RAMYUN packages featuring real-life “hero firefighters” from various rescue fields—including fire suppression, medical aid, and aerial rescue. Each package includes a QR code that links to powerful video portraits highlighting the real-life missions and dedication of these firefighters.

All model fees were donated to the bereaved families of fallen firefighters, reinforcing the campaign’s commitment to meaningful social contribution. Additionally, the initiative supports fire safety by providing fire alarms to vulnerable households. Following the donation of 30,000 units in previous years, an additional 10,000 alarms will be distributed in 2025, expanding the campaign’s social impact and reinforcing Nongshim’s role in building a safer, more caring society.